Paul Collings
Freelance Writer & Multimedia Content Creator
Residence: Magaliesberg Biosphere | South Africa
Phone: +27 61 402 5179 | E-Mail: propagate.media@gmail.com
Snapshot
As a 21st-century business writer, I’ve immersed myself in the craft of leveraging ‘the power of story’ to articulate the unique selling propositions of a broad spectrum of industry players.
As a staff journalist, deputy editor, and freelancer, my writing skills have adapted to the needs of evolving publishing and marketing platforms, from print and email to website pages, social media, and niche blog sites.
I augment my writing work with video production and graphic design services.
My objective is to work with organizations that continuously raise the bar in terms of multimedia content creation that educates, empowers, and helps conserve our natural environments.
Experience
SEO Blog Writer (remote) 2021 - 2023
- Blog writer for outdoorhappens.com
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Researching and writing SEO blogs on diverse subjects in the sustainability and eco-living niche.
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Writing using American English.
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My blogs consistently rank #1 SERP.
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Working with Fraze for SEO pointers
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Working with Google Docs
- Blog writer for content agency, passionposts.com 2021 - 2022
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Researching and writing SEO blogs for diverse niche blog sites.
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Writing using American English.
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Achieving frequent #1 SERP rankings on the strength of a keyword string only.
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Working with Grammarly.
- Newsletter Blog Writer for startmycar.co.za 2017 – 2019
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Writing a weekly ‘how-to’ blog with CTAs.
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Interviewing in-house experts and clients for insights.
Copywriter & Video Producer for BPW Axles (SA) 2017 - 2023
Journalist for Truck & Bus Magazine 2017 – 2019
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Researching, interviewing, and writing feature articles, thought leadership pieces, and event reports,
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Producing photographic and video content.
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Executing daily updates to the magazine’s ‘News’ pages on its WordPress site.
Content Creator & Digitizer for ABR Magazine May – Aug 201
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Writing and editing content for print and digital versions of Automotive Business Review (ABR)
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Managing the digital migration process to include an email newsletter that links to digital conten
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Producing photographic and video content.
Content Creator & PR Scribe for MAN Truck & Bus 2010 - 2017
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· Writing press releases for products, services, CSI, CSR, and events.
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· Video script writing.
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· Speech-writing.
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· Producing photographic and video content for print, digital, and social media.
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· Producing integrated CX PR marketing collateral (copy, video, and photo).
Journalist & Deputy Editor for FleetWatch Magazine 2004 - 2010
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Writing monthly features, articles, and event reports.
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Writing CTA emails to attract advertisers.
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Photography.
Copywriter for Fleet Street Publications 2003 – 2007
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Researching and writing a monthly ‘how-to’ entrepreneurship article with CTAs.
Skills
I’ve been a freelancer for much of my writing career – I’m no stranger to working remotely.
My skillset is multi-faceted and includes:
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Editorial writing
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Researching
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Interviewing
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SEO blog writing
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PR copywriting
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Video script writing
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Advertising copywriting
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Email copywriting
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Photography (Photoshop)
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Videography (Final Cut Pro X, HandBrake)
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Graphic design (Gimp, Photoshop)
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CMS uploads & editing (WordPress, Wix)
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Writing award-winning fiction
Education
AAA School of Advertising 1989 - 1991
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Diploma in Advertising & Marketing.
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Graduated with Merit in Copywriting.
Sandown High School 1982
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Matriculated with full exemption.
Online Portfolios
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View my SEO Blog Portfolio
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View my Multimedia Portfolio
